Use Google Ads Like a Seasoned Pro

Google Ads is arguably the most powerful advertising platform. It puts your business right in front of your target audience at the very moment they are looking for your services.

Because Google Ads is a complex platform, many marketers and business owners are wasting money, or worse, have never tried advertising on Google.

This course will give your the knowledge you need through step by step tutorials that show you more than theory alone.

Course Curriculum


  Introduction to Google Ads
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  Planning Your PPC Campaign
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  Conversion Rate Optimisation
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  How to create a Google Ads Account
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  Understanding the Google Ads Hierarchy
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  All You Need to Know About Keywords
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  Keyword Research
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  Text Ads
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  Campaign Planning with Spreadsheets
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  Bidding Strategy on Google Ads
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  Ad Extensions
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  Conversion Tracking
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  Full Campaign Setup Tutorial
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  Reporting on Your Results
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  Optimization and Campaign Improvement
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  Summary and Final Test
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Unlimited Tutor Support


When you enroll on this Google Ads course, you'll be entitled to unlimited tutor support. Ask a question and the course tutor will get back to you swiftly with an answer.

Get the full learning experience through tutor interaction and be confident that an answer to your marketing struggles is one click away.

Beginner to Advanced


Whether you're new to Google Ads or a long time users who wants to improve, this training course will allow you to take your PPC skills to the next level.

If you get stuck, don't worry, you'll be able to ask the tutor and get help at any time throughout the course.

Get Certified


When you pass this course (and all courses with The CADM) you will be rewarded with a CPD certificate accredited by The CPD Group™

Learning Outcomes


  • Learn how the Google Ads auction works in depth
  • Understand what factors affect your setup and performance
  • Learn how to do keyword research and budget your ads effectively
  • Go beyond Google Ads and learn conversion rate optimisation, planning with spreadsheets and reporting
  • Learn how to set up profitable, well targeted campaigns that deliver positive ROI
  • Understand what makes a compelling text ad that people want to click
  • Understand how to use all the Google Ads features through step by step setup tutorials
  • Learn advanced Google Ads strategy


Ready to Dominate Google Ads?