▶️ Introduction to The Course (FREE PREVIEW)

▶️ What is Google Ads? (FREE PREVIEW)

▶️ How Google Ads Actually Works

▶️ Understanding Quality Score and How It Impacts Your Ads

▶️ Ad Rank, The Formula That Determines Who Shows on Top

▶️ How to Plan a PPC Campaign

▶️ PPC Profitability Spreadsheet – Knowing Your Numbers

⬇️ Download The PPC Profitability Spreadsheet

▶️ What is Conversion Rate Optimisation?

▶️ Conversion Rate Optimisation Audit – Part 1

▶️ Conversion Rate Optimisation Audit – Part 2

▶️ Introduction to Account Setup

▶️ How to Create an Account With No Credit Card (FREE PREVIEW)

▶️ Understanding The Elements of a PPC Campaign

▶️ Campaign and Adgroup Structure Explained

▶️ Introduction to Keywords

▶️ Broad Match

▶️ Exact Match

▶️ Phrase Match

▶️ Negative Keywords – How to Improve Your Traffic Quality

▶️ Introduction to Keyword Research

▶️ Google Keyword Planner Walkthrough – Part 1

▶️ Google Keyword Planner Walkthrough – Part 2

▶️ Google Keyword Planner Walkthrough – Part 3

▶️ Google Keyword Planner Walkthrough – Part 4

▶️ Keyword List Refinement

▶️ Adgroup Segmentation – Part 1

▶️ Adgroup Segmentation – Part 2

▶️ Negative Keyword Research – Part 1

▶️ Negative Keyword Research – Part 2

▶️ Text Ads Explained

▶️ Responsive Search Ads

▶️ Call Ads

▶️ Campaign and Ad Planning Spreadsheet – Part 1

▶️ Campaign and Ad Planning Spreadsheet – Part 2

⬇️ Download The Campaign Planning Spreadsheet

▶️ Introduction to Ad Extensions

▶️ Callout Extensions – Adding Your Benefits

▶️ Sitelink Extensions – Linking to Other Pages

▶️ Call Extensions – Encouraging Phone Call Leads

▶️ Structured Snippets Extensions – Listing Services

▶️ Location Extensions – Tell Customers Where You Are

▶️ Image Extensions – Add a Visual to Your Ads

▶️ Lead Form Extensions – Get Form Submissions

▶️ Price Extensions – Showcase Your Value

▶️ Promotion Extensions – Highlight Your Best Offers

▶️ Introduction to Bidding Strategy

▶️ Manual CPC and ECPC

▶️ Vanity Bidding (Maximize Clicks / Impression Share)

▶️ ROI Based Bidding (Maximize Conversions / Conversion Value)

▶️ Introduction to Conversion Tracking

▶️ Conversion Tracking Audit

▶️ Tracking Phone Numbers on a Website

▶️ Installing The Global Site Tag

▶️ Tracking Click to Call Conversions

▶️ Tracking Contact Forms

▶️ Settings and Targeting

▶️ Options, Scheduling and Audience

▶️ Keywords and Adgroup Setup

▶️ Setting up Your Ads

▶️ Sitelinks, Callouts and Structured Snippets

▶️ Lead Form Extension

▶️ Price Extension

▶️ Setting Your Campaign Budget

▶️ Final Checks, Negative Keywords and Additional Adgroups

▶️ Introduction to Reporting

▶️ Google Ads Reporting Walkthrough

▶️ Building a Custom Report

▶️ Introduction to Reporting

▶️ Search Terms Report for Negative Keywords

▶️ Ad and Bid Scheduling

▶️ Device Optimisation (Mobile, Desktop and Tablet)

▶️ Optimise Bids By Location

▶️ Understanding Audiences in Google Ads

▶️ Observation Audiences

▶️ Audience Bid Adjustments

▶️ Introduction to Google Tag Manager

▶️ Creating a Google Tag Manager Account

▶️ Validating the Tag Code

▶️ Creating The Conversion Tag in Google Ads

▶️ Creating The Form Submission Tag in The Google Tag Manager

▶️ Creating The Conversion Linker

▶️ Testing and Debugging Your Tag

▶️ Summary and Certification