Google Tag Manager and Spreadsheet Reporting
The PPC professional's secret weapon is the ability to capture all website events and produce awesome reports.
Learn how to track all conversions and create spreadsheet reports
This course is accredited with the CPD Group™
You Don't Need to be Scared of Tracking or Spreadsheets
Conversion tracking is technical, and so are spreadsheets. PPC pro's often shy away from these areas and leave it to developers and data teams.
This course will allow you to take ownership of tracking, tagging and reporting with confidence.
Full Course Curriculum
See the full course curriculum below, including the duration of each module. Free previews are highlighted in green.
|Introduction to the Google Tag Manager|
|What is The Google Tag Manager (6:31)|
|Google Tag Manager Setup|
|Creating a Tag Manager Account (4:04)|
|Installing the Container Tag (WordPress) (3:39)|
|Installing the Container Tag (Raw HTML Code) (3:07)|
|Testing the Tag with the Tag Assistant (Google Chrome Plugin) (4:21)|
|Understanding Google Tag Manager Account Structure (tags, variables and triggers) (8:22)|
|Google Analytics Setup Using the Google Tag Manager (9:15)|
|Event, Conversion Tracking and Tagging with Google Tag Manager|
|How to Add the Google Ads Global Site Tag with Tag Manager (7:23)|
|How to Add the Google Ads Conversion Linker Via Tag Manager (4:28)|
|How to Track ALL Website Forms with No "Thank You" Page - Google Ads Conversion Tracking (6:50)|
|How to Track SPECIFIC Website Forms with No "Thank You" Page - Google Ads Conversion Tracking (6:11)|
|How to Track Forms with No "Thank You" Page - Google Analytics Event (6:15)|
|How to Convert an Analytics Event into a Goal (4:18)|
|How to Track Across Multiple Domains (4:38)|
|How to Track Email Link Clicks as Analytics Events (5:40)|
|How to Track External Link Clicks as Analytics Events (4:57)|
|Testing and Troubleshooting Tags|
|Google Tag Manager Preview Mode Walkthrough (5:44)|
|Recording and Reviewing Tags and Triggers for Troubleshooting (With the Tag Assistant) (8:32)|
|Excel Spreadsheets For Google Ads|
|How to Create a Chart / Graph from Marketing Data in Excel (11:15)|
|Excel for PPC Ad Copy - Walkthrough (13:18)|
|Excel Formulas for PPC (7:50)|
|Pivot Tables for Google Ads PPC (13:06)|
|Excel for Competitor Tracking (15:38)|
|Excel Spreadsheets for Google Analytics|
|Excel Pivot Tables with Google Analytics Data - Part 1 (11:21)|
|Excel Pivot Tables with Google Analytics Data - Part 2 (10:32)|
|Google Sheets + Google Analytics for Reporting Automation - Part 1 (13:45)|
|New LectureGoogle Sheets + Google Analytics for Reporting Automation - Part 2 (13:18)|
The Google Tag Manager
What is tag management?
It's the process of planning, deploying and managing website tags within a single interface.
The vast majority of marketing tools use tags in order for them to collect data and function.
For example, Facebook Ads, Google Ads and Google Analytics all require tags to be added to your website to function.
The Google Tag Manager is a tagging tool that allows you to easily add marketing tags to your website without website coding experience.
The Importance of Spreadsheets
Pretty much every single marketing tool will export data into a spreadsheet. This includes Google Ads, Google Analytics and many more!
By mastering spreadsheets, you'll be able to interpret and present data in a clear and actionable way, enabling you and other stakeholders to make informed marketing decisions.
Getting comfortable with Excel (or Google Sheets) is crucial to becoming a top 1% digital marketer.
Complete the Course and get Rewarded with a CPD Certificate
Complete this Google Tag Manager and Spreadsheet reporting course and you will be rewarded with a CPD certificate. Advance your career or grow your business with a an accredited certificate.