Google Optimize Conversion Rate
Optimisation Training

Learn how to improve your landing page performance with this free tool from Google.

This course is accredited with the CPD Group

Increase Your Conversions Though Testing

When running digital marketing campaigns, your landing page conversion rate is a huge factor in success.

This course will teach you how to run landing page tests effectively using Google Optimize. improving your conversion rate and growing sales.

Improving your conversion rate is called CRO (conversion rate optimisation). Learn how to do it in the right way.

Watch The Course Introduction

Course Curriculum

Introduction to Google Optimize
How Does Google Optimize Work? (7:59)
Conversion Rate Optimisation Walkthrough
Conversion Rate Optimization (CRO) - Identifying a Bad Website (2:45)
Conversion Rate Optimization (CRO) - Identifying a Bad Website (4:08)
Knowledge Check Quiz 1
Setting Up Your First Google Optimize Account
Google Optimize Setup - Part 1 (5:05)
Google Optimize Setup - Part 2 (4:43)
Setting Up Your First A/B Test
Setting up an experiment - Part 1 (11:03)
Setting up an experiment - Part 2 (4:01)
Setting up an experiment - Part 3 (4:00)
Setting up an experiment - Part 4 (4:26)
Reviewing a REAL experiment
Reviewing the results of an experiment - Part 1 (7:00)
Reviewing the results of an experiment - Part 2 (4:49)
Final Quiz and Summary
Final Quiz!
Course Summary and Certificate (2:55)

A/B Test Your Website Content in the Right Way

Improving your conversion rate is an important part of growing your leads and revenue.

If you don't test your content you won't be able to improve. An improved conversion rate means all of your marketing campaigns become more efficient, giving you better returns.

Learn exactly how to leverage effective A/B testing with Google Optimize on this course.

Complete the Course and get Rewarded with a CPD Certificate

Complete this course and you will be rewarded with a CPD certificate. Advance your career or grow your business with a certificate in conversion rate optimization.

Learning Outcomes

After taking this course, you will be able to:

  • Create a new account with Google Optimize
  • Install Google Optimize on your website
  • Understand the definition of conversion rate optimization
  • Learn the factors that impact CRO
  • Understand conversion rate optimization best practice
  • Set up effective experiments to improve your landing page conversion rate
  • Measure your experiment results and increment your conversion rate

This is an accredited activity

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