This course is accredited with the CPD Group™
Increase Your Conversions Though Testing
When running digital marketing campaigns, your landing page conversion rate is a huge factor in success.
This course will teach you how to run landing page tests effectively using Google Optimize. improving your conversion rate and growing sales.
Improving your conversion rate is called CRO (conversion rate optimisation). Learn how to do it in the right way.
Watch The Course Introduction
|Introduction to Google Optimize|
|How Does Google Optimize Work? (7:59)|
|Conversion Rate Optimisation Walkthrough|
|Conversion Rate Optimization (CRO) - Identifying a Bad Website (2:45)|
|Conversion Rate Optimization (CRO) - Identifying a Bad Website (4:08)|
|Knowledge Check Quiz 1|
|Setting Up Your First Google Optimize Account|
|Google Optimize Setup - Part 1 (5:05)|
|Google Optimize Setup - Part 2 (4:43)|
|Setting Up Your First A/B Test|
|Setting up an experiment - Part 1 (11:03)|
|Setting up an experiment - Part 2 (4:01)|
|Setting up an experiment - Part 3 (4:00)|
|Setting up an experiment - Part 4 (4:26)|
|Reviewing a REAL experiment|
|Reviewing the results of an experiment - Part 1 (7:00)|
|Reviewing the results of an experiment - Part 2 (4:49)|
|Final Quiz and Summary|
|Course Summary and Certificate (2:55)|
A/B Test Your Website Content in the Right Way
Improving your conversion rate is an important part of growing your leads and revenue.
If you don't test your content you won't be able to improve. An improved conversion rate means all of your marketing campaigns become more efficient, giving you better returns.
Learn exactly how to leverage effective A/B testing with Google Optimize on this course.
Complete the Course and get Rewarded with a CPD Certificate
Complete this course and you will be rewarded with a CPD certificate. Advance your career or grow your business with a certificate in conversion rate optimization.
After taking this course, you will be able to:
- Create a new account with Google Optimize
- Install Google Optimize on your website
- Understand the definition of conversion rate optimization
- Learn the factors that impact CRO
- Understand conversion rate optimization best practice
- Set up effective experiments to improve your landing page conversion rate
- Measure your experiment results and increment your conversion rate
This is an accredited activity