This course is accredited with the CPD Group™

Use Google Ads Like a Seasoned Pro

PPC is arguably the most powerful advertising platform. It puts your business right in front of your target audience at the very moment they are looking for your services.

Because Google Ads is a complex platform, many marketers and business owners are wasting money, or worse, have never tried advertising on Google.

This PPC Training will give your the knowledge you need through step by step tutorials that show you more than theory alone.

Full Course Curriculum

See the full course curriculum below, including the duration of each module. Free previews are highlighted in green.

Unlimited Tutor Support

When you enroll on this Google Ads course, you'll be entitled to unlimited tutor support. Ask a question and the course tutor will get back to you swiftly with an answer.

Get the full learning experience through tutor interaction and be confident that an answer to your marketing struggles is one click away.

Meet Your Tutor and Mentor

Darren Taylor is a digital marketing consultant and trainer with over 10 years experience, specialising in PPC, SEO and wider digital marketing strategy. He is also the Principal and Director here at The SEM Academy and host of The SEM Academy YouTube Channel

He has built and managed successful PPC campaigns at both the multinational FTSE100 level and for growing small businesses. When you join The SEM Academy, Darren will become your mentor. You'll have unlimited access to ask him anything.

Beginner to Advanced

Whether you're new to Google Ads or a long time users who wants to improve, this training course will allow you to take your PPC skills to the next level.

If you get stuck, don't worry, you'll be able to ask the tutor and get help at any time throughout the course.

Learn with the Best

We teach our PPC training methods at the IDM (DMA Group), Hult International Business School and The University of Greenwich, ensuring you're getting the best in class training.

Get Google Ads Accredited

When you pass this course (and all courses with The SEM Academy) you will be rewarded with a CPD certificate accredited by The CPD Group™.

CPD Group™ accreditation ensures or materials are robust, comprehensive and deliver on the promised learning outcomes.

Grow your career and become confident you can overcome any PPC challenges

Learning Outcomes

• Learn how the Google Ads auction works in depth
• Understand what factors affect your setup and performance
• Learn how to do keyword research and budget your ads effectively
• Go beyond Google Ads and learn conversion rate optimisation, planning with spreadsheets and reporting
• Learn how to set up profitable, well targeted campaigns that deliver positive ROI
• Understand what makes a compelling text ad that people want to click
• Understand how to use all the Google Ads features through step by step setup tutorials
• Learn advanced Google Ads strategy

This is an accredited activity.

Student Testimonial

“I recently studied the Google Ads PPC Training from SEM Academy and can honestly say it’s the best PPC online course I’ve taken, and I’ve been through a few.

Whether you’re a freelancer, agency or business owner running your own ads, the course will be beneficial to you. I’m confident there’s something for everybody to learn.

The best thing is being able to ask questions about campaigns you’re running, or if you want to clarify something you learned through the training. You’ll get a considered and expert answer back which really is invaluable to me. It’s great to get a second pair of very experienced eyes on something or to get something clarified.

I highly recommend this to everybody currently involved or who wants to become involved in Google Ads.”

Ben Turner – Freelance PPC Consultant