Welcome to Official Blog Section of The SEM Academy

5 Signs You Will Become A Great AdWords Expert

If you are looking to become a digital marketing expert, you must already be possessing several great qualities of a modern day marketer. For instance, you love the digital world. You are a go-getter, and ready to go extra miles as and when required, don’t you?

Perfect! You are on the way to becoming a great marketer.

How about AdWords? What are some of the most amazing differentiators that an AdWords expert has? Come, let’s explore them –

Flexibility to Change –

Heraclitus, a Greek Philosopher, once said – Change is the only constant thing in life.  It’s very true in the context of marketing. If you agree, embrace the change as it comes, and stay prepared for the probable ones beforehand, you are going to be an expert every business needs and loves to hire. […]

By |Career in Digital Marketing|

Digital Marketing: Career and Scope in India

Is digital marketing the right career pathway for me?

If this question comes to your mind, you’re not alone. It’s one of the most common and frequent questions that I get asked often. And, in an  effort to answer it precisely, let me ask you something…

What makes a great career? Take it a bit differently. What is the one vital aspect that you visualize in your dream career?

Your most common response would be – something that I am passionate about. I should be doing something I enjoy. 

Great! Passion should definitely be the prime focus while deciding a career path. However, it’s equally important to note that […]

By |Career in Digital Marketing|

Learn digital marketing: Make your passion and obsession the ultimate profession

You already enjoy the digital world a lot, don’t you?

Your Facebook activities and Google searches do validate your obsession for the digital world around you.

You wake with your phone and know the world around from the most private corner in your house. […]

By |Career in Digital Marketing|

Google AdWords Converted Click Metric is Retiring

AdWords Converted Click is a click metric that counts the number of clicks leading to one or more conversions. For instance, if a user visiting your website from an ad converted twice or for two different conversion actions, AdWords at the moment reports it as one converted click and two conversions. But as per the new update, you will no longer be able to see Converted Click metric in AdWords after September 2016. […]

By |SEM Industry Updates|

India’s Online Ad Market to Reach INR 7,044 Crore by Dec. 2016

Digital marketing industry, specifically online advertising that includes search engine marketing and advertising on social media sites, continues to show a higher growth rate. A recent report by Internet and Mobile Association of India (IAMAI) and IMRB International predicts that India’s online ad market will reach INR 7,044 crore by the end of 2016. The Compound Annual Growth Rate (CAGR) for this increase is 35%. Isn’t that huge? […]

By |SEM Industry Updates|
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