LEARN HOW TO RUN SUCCESSFUL GOOGLE ADS CAMPAIGNS
Don't waste another penny driving useless clicks. In this Google Ads training course, you'll discover the profitable strategies used to scale both small and global businesses.
CPD Group™ Accredited Google Ads Certification
CPD Group™ Accredited Google Ads Certification
This course contains the methodologies and tools that are now taught at some of the largest marketing and business schools in the UK
GOOGLE ADS CAN BE HARD
The Google Ads platform is absolutely massive. There are dozens of options to choose from and one wrong move could mean thousands of pounds of your ad budget goes to waste.
You're overwhelmed and don't know how to scale your campaigns while maintaining a low cost per lead/sale. You're stuck and you don't know what to do next…
THE COMPLEXITY OF GOOGLE ADS MAKES YOU ANXIOUS...
Once you run out of ideas you ask yourself, "how can I make this work? Am I missing something?"
Because somethings not right...
SOME COMPANIES ARE WINNING BIG WITH GOOGLE ADS
So what are they doing? How do they build campaigns that are both profitable and scalable?
- Consultants and Freelancers
- Growing Agencies
- E-Commerce brands
- Service Providers
- B2B Companies
WINNERS ON GOOGLE ADS UNDERSTAND HOW THE PLATFORM ACTUALLY WORKS
They understand the Google ads auction from the ground up
They know how to set campaigns up in the right way to ensure they outperform their competition on the search results page, time and time again
Successful advertisers optimise performance using some very specific methods and techniques that make traffic cheaper while bringing in tons of sales.
I'VE LEARNED THIS OVER THE LAST 11 YEARS
Hi, my name is Darren Taylor
I've spent the last 11 years specialising in PPC and wider digital marketing strategy. I am the Principal and Director here at The SEM Academy and host of This Week In Digital on YouTube.
I have built and managed successful PPC campaigns at both the multinational FTSE100 level and for growing small businesses. When you enrol on The SEM Academy PPC course, you'll have direct access to me, so you can ask me anything as you learn.
Introducing The SEM Academy
- Proven tactics and strategies that work for all businesses
- Always up to date and relevant - I keep a very close eye on what changes Google make to the platform
- Choose your own path. Start from the beginning if you're just getting started, or jump to the advanced modules if you're experienced
Your comprehensive roadmap to Google Ads success
BY THE END OF THIS COURSE, YOU WILL:
Ready to Get Certified?
Get ahead and gain the specific Google Ads knowledge you need to confidently build winning campaigns using advanced strategies.
Our course is certified with The CPD Group™ ensuring the materials are robust up to date and high quality.
You'll be awarded with a CPD certificate upon successful completion of the course.
COURSE BREAKDOWN
See the comprehensive and up to date course breakdown below. The course is delivered in video format including tutorials, presentations and downloadable resources.
Part 1: Understand How Google Ads Actually Works
Understand how the Google Ads auction works. What happens when a user goes to Google and types in a search that triggers your ads? You'll learn what determines costs and future success.
Part 2: Learn The Elements That Make a Winning Campaign
You're going to get to grips with the structure of a Google Ads campaign. Learning how the elements of a PPC campaign work together is crucial to driving results.
Part 3: Build a Profitable Campaign
Hit the ground running by setting up conversion tracking and building your campaigns using everything you've learned, as I walk you through step by step showing how to set up a campaign that wins.
We'll also look ahead and I'll show you how to optimise performance once your ads start getting traffic.
Part 4: Newly Added Content
As well as backdating all the previous sections with new information when it becomes available, this section will contain tutorials showing you how to get the most from the latest new features in Google Ads.
Always up to date!
THAT'S NOT ALL, YOU CAN ALSO ASK ME ANYTHING
All students who enroll on the SEM Academy training course will be able to ask me anything, anytime.
Whether you need help with the course or have a wider PPC question, you can reach out to me at any time.
AND YOU GET ACCESS TO THESE EXTRA COURSES
FREQUENTLY ASKED QUESTIONS
Who should take this course?
The course is designed for those working in, or aspiring to work in marketing and business. We train in-house marketers, freelancers, agency staff, business owners, entrepreneurs and trainee marketers.
Marketers at every level will benefit from this training and upon completing the course, you will have the ability to use Google Ads at an advanced level.
Can I get support?
Absolutely. We believe that you should get the full classroom experience, even when learning online. All members of The SEM Academy can submit questions directly to the tutor and get a fast response. You can ask as many questions as you like.
What recognition do you have?
Our courses are approved by the CPD Accreditation Group (accreditation number #777926), ensuring that all of our courses are robust and high quality.
You state that your course is technical, is that true?
Yes. We have a strong focus on offering technical tutorial style courses that show you step by step how to use the advanced features of Google Ads.
Many course providers will tell you what PPC is. but with us, you'll know how to actually use the features of Google Ads like a professional through step by step video tutorials.
Will I receive a certificate at the end of the course?
Yes, you will receive a CPD certificate at the end of our training course. You can add this to your resume and allocate it to your CPD training hours.
How are your course materials presented?
Course materials consist of video lessons and tutorials which show you step by step how to leverage Google Ads profitably. There are also quizzes in between the lessons to ensure attainment.
SEE WHAT OUR STUDENTS SAY
Ben Turner | PPC Consultant
Great course, all info relevant and up to date, which is often the problem with other courses. The layout and structure of the course is easy to follow.
Darren has a great style of teaching, giving clear and detailed explanations on what can be an overwhelming and complex topic – Google Ads!
If you're a business owner looking to run your own ads, it's a no-brainer investment. Trying to do it alone without this course will see you wasting more money than the cost of this course and some of your time.
Dre Richmond | Marketing Manager
After getting a masters in Digital Marketing in 2018 (i.e. plus all the Certifications you can think of) and working on PPC/SEM campaigns in the corporate world, I can truthfully say the course has been the best training on Google Ads.
During the course, I said multiple times that I would've invested my $30k student loan in this program rather than my degrees!
I became confident in sharing Google Ads recommendations with my peers on the job about Google Ads and deliver them results because I was able to understand the training and get Darren's assistance in those areas I was once unclear about.
It's time to get back in control of your Google Ads account and start feeling confident
This course is going to give you all the ammunition you need to run successful Google Ads campaigns. Cut through the noise and deliver amazing results on the most powerful marketing platform in the world.