Don't waste another penny driving useless clicks. In this Google Ads training course, you'll discover the profitable strategies used to scale both small and global businesses.

$599   $237

$599   $237

Enroll Now

Join 1.000+ winning students today

Join 1,000+ winning students today

CPD Group™ Accredited Google Ads Certification

CPD Group™ Accredited Google Ads Certification

Thank you for such a detailed course. Each module was well set out and the walk-throughs were thorough. This course has confirmed I was on the right track with a few elements of PPC but you've highlighted some key areas for me to improve too.
Rebecca Smith
Small Business Owner
Very comprehensive and easy to understand course. Covers all the main strategies in terms of both setting up Google ads campaigns and optimising them once they're up and running, in a very easy to follow, digestible way
Ian Colyer
Marketing Executive
This course contains the methodologies and tools that are now taught at some of the largest marketing and business schools in the UK


The Google Ads platform is absolutely massive. There are dozens of options to choose from and one wrong move could mean thousands of pounds of your ad budget goes to waste.

You're overwhelmed and don't know how to scale your campaigns while maintaining a low cost per lead/sale. You're stuck and you don't know what to do next…


Costs Are Increasing
You're frustrated at the increasing costs and competition on the search results and your sales remain worryingly low
Google Ads Keeps Changing
It feels like every week Google adds a new feature. You don't know how to keep track of best practices.
You Don't Know How To Fix It
You've tried everything to get results, from Google's help guides to guru-recommended "tricks", but nothing works

Once you run out of ideas you ask yourself, "how can I make this work? Am I missing something?"

Because somethings not right...


So what are they doing? How do they build campaigns that are both profitable and scalable?

  • Consultants and Freelancers
  • Growing Agencies
  • E-Commerce brands
  • Service Providers
  • B2B Companies


They understand the Google ads auction from the ground up

They know how to set campaigns up in the right way to ensure they outperform their competition on the search results page, time and time again

Successful advertisers optimise performance using some very specific methods and techniques that make traffic cheaper while bringing in tons of sales.


Hi, my name is Darren Taylor

I've spent the last 11 years specialising in PPC and wider digital marketing strategy. I am the Principal and Director here at The SEM Academy and host of This Week In Digital on YouTube.

I have built and managed successful PPC campaigns at both the multinational FTSE100 level and for growing small businesses. When you enrol on The SEM Academy PPC course, you'll have direct access to me, so you can ask me anything as you learn.

Introducing The SEM Academy

  • Proven tactics and strategies that work for all businesses
  • Always up to date and relevant - I keep a very close eye on what changes Google make to the platform
  • Choose your own path. Start from the beginning if you're just getting started, or jump to the advanced modules if you're experienced

$599   $237

$599   $237

Enroll Now

Join 1.000+ winning students today

Join 1,000+ winning students today

Your comprehensive roadmap to Google Ads success


Get Confident
You will be much more confident running successful Google Ads campaign, making positive changes and improving your setup without worrying "am I doing the right thing?"
Set Up The Right Structure
Setting up a campaign for success is crucial. You'll know how to research the right keywords, build compelling ads and structure your account in a way that destroys the competition.
Know How To Optimize
Once your campaign is up and running, the next step is optimization. You'll understand how to interpret the performance data and make positive changes to scale your ad account.

Ready to Get Certified?

Get ahead and gain the specific Google Ads knowledge you need to confidently build winning campaigns using advanced strategies.

Our course is certified with The CPD Group™ ensuring the materials are robust up to date and high quality.

You'll be awarded with a CPD certificate upon successful completion of the course.


See the comprehensive and up to date course breakdown below. The course is delivered in video format including tutorials, presentations and downloadable resources.

Part 2: Learn The Elements That Make a Winning Campaign

You're going to get to grips with the structure of a Google Ads campaign. Learning how the elements of a PPC campaign work together is crucial to driving results. 

Part 4: Newly Added Content

As well as backdating all the previous sections with new information when it becomes available, this section will contain tutorials showing you how to get the most from the latest new features in Google Ads.

Always up to date!


All students who enroll on the SEM Academy training course will be able to ask me anything, anytime.

Whether you need help with the course or have a wider PPC question, you can reach out to me at any time.

$599   $237

$599   $237

Enroll Now

Join 1.000+ winning students today

Join 1,000+ winning students today


Who should take this course?

The course is designed for those working in, or aspiring to work in marketing and business. We train in-house marketers, freelancers, agency staff, business owners, entrepreneurs and trainee marketers. 

Marketers at every level will benefit from this training and upon completing the course, you will have the ability to use Google Ads at an advanced level.

Can I get support?

Absolutely. We believe that you should get the full classroom experience, even when learning online. All students of The SEM Academy can submit questions directly to the tutor and get a fast response. You can ask as many questions as you like. You also get 3 months access to this service after you enrol.

What recognition do you have?

Our courses are approved by the CPD Accreditation Group (accreditation number #777926), ensuring that all of our courses are robust and high quality. 

You state that your course is technical, is that true?

Yes. We have a strong focus on offering technical tutorial style courses that show you step by step how to use the advanced features of Google Ads.

Many course providers will tell you what PPC is. but with us, you'll know how to actually use the features of Google Ads like a professional through step by step video tutorials.

Will I receive a certificate at the end of the course?

Yes, you will receive a CPD certificate at the end of our training course. You can add this to your resume and allocate it to your CPD training hours.

How are your course materials presented?

Course materials consist of video lessons and tutorials which show you step by step how to leverage Google Ads profitably. There are also quizzes in between the lessons to ensure attainment.


Ben Turner | PPC Consultant

Great course, all info relevant and up to date, which is often the problem with other courses. The layout and structure of the course is easy to follow.

Darren has a great style of teaching, giving clear and detailed explanations on what can be an overwhelming and complex topic – Google Ads!

If you're a business owner looking to run your own ads, it's a no-brainer investment. Trying to do it alone without this course will see you wasting more money than the cost of this course and some of your time.

Dre Richmond | Marketing Manager

After getting a masters in Digital Marketing in 2018 (i.e. plus all the Certifications you can think of) and working on PPC/SEM campaigns in the corporate world, I can truthfully say the course has been the best training on Google Ads.

During the course, I said multiple times that I would've invested my $30k student loan in this program rather than my degrees!

I became confident in sharing Google Ads recommendations with my peers on the job about Google Ads and deliver them results because I was able to understand the training and get Darren's assistance in those areas I was once unclear about.

It's time to get back in control of your Google Ads account and start feeling confident 

This course is going to give you all the ammunition you need to run successful Google Ads campaigns. Cut through the noise and deliver amazing results on the most powerful marketing platform in the world.

$599   $237

$599   $237

Enroll Now

Join 1.000+ winning students today

Join 1,000+ winning students today