26 07, 2016

Google AdWords Converted Click Metric is Retiring

By | July 26th, 2016|SEM Industry Updates|0 Comments

AdWords Converted Click is a click metric that counts the number of clicks leading to one or more conversions. For instance, if a user visiting your website from an ad converted twice or for two different conversion actions, AdWords at the moment reports it as one converted click and two conversions. But as per the new update, you will no longer be able to see Converted Click metric in AdWords after September 2016. […]

3 07, 2016

India’s Online Ad Market to Reach INR 7,044 Crore by Dec. 2016

By | July 3rd, 2016|SEM Industry Updates|0 Comments

Digital marketing industry, specifically online advertising that includes search engine marketing and advertising on social media sites, continues to show a higher growth rate. A recent report by Internet and Mobile Association of India (IAMAI) and IMRB International predicts that India’s online ad market will reach INR 7,044 crore by the end of 2016. The Compound Annual Growth Rate (CAGR) for this increase is 35%. Isn’t that huge? […]

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