Here’s an overview of the course!
This comprehensive Search Engine Marketing (SEM) course will kick start with a focus on Google AdWords. You will learn the concept of online business models and advertising strategies with detailed and presentation led sessions covering basics to advanced concepts of AdWords.
Once you have understood AdWords well, we will move to BingAds followed by Facebook Ads and Twitter Ads.
The Concept of Online Business, Websites and Online Advertising
What is Search Engine Marketing and Social Media Marketing?
An overview of Google AdWords, Bing Ads, Facebook and Twitter Ads. How do they work?
Different business goals and most relevant campaigns types for them
Research and Analysis before setting up the right campaign type
Understanding Platform Specific Options, Tools and learning to use them effectively
Understanding user behaviour and optimizing landing page experience
Setting up tracking, reporting, and learning to optimize and monitor campaign effectively
Small to big performance hacks and client communication
How to setup and market your own profile online and how to establish yourself as expert?